Since 2003, Dale Techniche has been designing specialist protective workwear and aviation apparel from our base at Throstle Nest Mill in Nelson. Over the years, we’ve earned a reputation for technical excellence, customer care, and industry-specific solutions across sectors such as Glass, Utilities, Electricity, and Aviation. Following our recent management buyout, we recognised that it was time to look to the future, to evolve from a respected niche provider into a bold challenger brand.

Our expertise covers a full range of high-performance workwear, including arc-rated coveralls, flame-retardant flightwear, cut-resistant jackets, protective trousers, aprons, sweatshirts, and balaclavas. Each piece is designed to protect people working in high-risk and extreme conditions, where safety, comfort, and mobility matter most. We’re constantly exploring new performance fabrics and technologies, working with some of the world’s leading innovators to deliver protection that’s lighter to wear, stronger to perform, and trusted in the toughest conditions.

Happy has been instrumental in helping us tell this story more effectively. Through a full brand audit, in-depth customer insight, and value proposition development, they have worked with us to define who we are today and where we want to go. Together, we’ve explored everything from our visual identity to the messaging we use and the way our customers experience us. The result is a new brand that reflects not only what we do, but also how we do it, with quality, care, and a forward-looking mindset.

Operations Director, Donna Emmott, says " Working with Happy as our strategic marketing partner has been like bringing an extension of our own team into the business. Their expertise, combined with their RISUS marketing model for growth, has given us the tools and insight to connect more effectively with the businesses we serve. Happy have helped us to re shape our brand identity, and build a stronger, smarter approach to how we communicate, grow, and deliver value to our customers."